What is allowed in advertising about esthetics services under Oregon rules?

• A. False claims about licensure
• B. Truthful advertising that does not misrepresent licensure or imply medical treatment
• C. Claims of medical cure
• D. Endorsements by doctors

Answer: (B)

Advertising esthetic services in Oregon must be truthful and not misleading. The allowed approach is truthful advertising that does not misrepresent licensure or imply medical treatment. This protects consumers and keeps the practice within esthetics, which is cosmetic rather than medical.

False claims about licensure are not permitted because they falsely suggest you hold credentials you don’t have. Claims of medical cures are not allowed because promising medical outcomes or treating medical conditions falls outside the esthetic scope and would require medical licensure. Endorsements by doctors can be problematic because they may create the impression that the service is medically approved, misleading consumers into thinking it’s medical treatment.